Advertising for the Uk Alcoholic Beverages Sector Essay Example for Free

Advertising for the Uk spiritous Beverages Sector Essaye Center Im Researching Saved Recents Uploads My Answers Account Products base Essays Drive Answers Texty Ab stunned Company Legal Site Map Contact Us Advertise 2017 HOME ESSAYS ADVERTISING FOR THE UK Advertising for the Uk alcoholic Beverages Sector Alcohol, Alcoholic beverage, Drinking culture Mar 2, 2013 1163Words 94Views PAGE 1 OF 4 Essay Title Advertising for the UK alcoholic beverages sector has gained far stricter guidelines and regulations over the last few decades.Do you agree that the publicize of alcohol should be restricted to such an extent and how far do you believe any governments should be able to deem advertising? Introduction In responses to a mass of alcoholic advertizement appears to catering to adults and youth, governments have paid more attention on this, for example, the Government has promise to introduce a comprehensive alcohol harm-reduction strategy in 2004, which is likely to place restrict ions on drinking advertisement which encourage binge drinking among youth. take heed more Ethnic groups and racism essayDoes all restrictions or guidelines published by governments like this that playing a split up in learnling advertising? This essay will main(prenominal)ly concentrate on why such alcoholic advertisements should be restricted and to what extent should any governments be able to control advertising. Generally, people drinking because they are happy or not, maybe because they get a raise in their salary, or get a rough smirch at work, or just enjoy a night out at pub and so on.Mintels exclusive research confirms that the majority of adults, three billet in the 2003 survey, believe that there is nothing wrong with drinking in temperance, and far more people drink occasionally-and mostly at home-than do so on a regular basis outside the home(Clark, 2003). As for the youth drinking alcohol, most of them just out of curiosity, or bear heavy weight from not onl y the parsimoniousness but to a fault the psychology like experiencing a disappointed love affair.In addition, alcoholic advertisement is found to be fancy and attractive for young people, which leave the impression of fun, or cool if they were drinking. According to health expert saying, since ancient times, drinking alcohol in moderation can be beneficial for our health, especially for red wine or beer, drinking a little per day is very good for preventing cardiovascular disease(Locke, 2011). only how about drinking too much? It may become easy for you to become emotional and suffer greatly from more other diseases, like inveterate gastritis, alcoholism.Moreover,statistics show that alcohol-related admissions to infirmary in England have topped 1m in a year for the first time. In other areas, up to 70% cases sent to the hospital were related to alcohol, and violence, accident and health issues that relating to alcohol are thought to cause thirty thousand premature deaths a year. Meanwhile, prescriptions for treating alcohol abuse have also risen(Meikle). Therefore, drinking too much is harmful for people both in physically and mentally. So how do people know about alcohol, from which channel?Absolutely, media is the main place for alcohol industry spending their money, it is the main channel for people get new information about alcohol, and it is believe that exposure to alcoholic advertisement can increase consumption and influence peoples attitudes towards alcohol especially for young people as they have not formed the correct understanding of it. In order to prevent the large amount of alcoholic advertising appears on media, over the last few decades, governments have set far stricter guidelines and regulations, in pain of this, the following table will disclose another side.Figure1 main alcoholic advertising expenditure on media, 1998-2003* ? m Sales ? m 1998 219. 7 28,301 1999 247. 3 29,808 2000 228. 6 31,327 2001 210. 2 32,637 2002 233. 7 33,9 42 2003* 114. 7 34,870** *January to August **estimate Source Nielsen Media research/Mintel The figure1 shows the advertising expenditure on alcohol, which discovers that during the 1998-2003, although the cost dropped intimately half, the percentage of gross sales did not change a lot, conversely, it roses every year.According to an Kusserow(2001), who works on alcohol controlling revealed that regulations and standards placed on advertising control are almost invalid. Procedures are hard to follow through each department, the viability and effectiveness of huge criteria still have to be established. So Britain wants to balance of economy and health, the duty is not just the governments, and only depending on the polices of government is not far enough, alcoholic and other related-sectors should be self-regulated.On one hand, it is necessary for government to set out a series of limitations on advertising of alcoholic drinks, such as limiting the timing of advertisements on tel evision, ads can be only allowed to display later on 1000pm, trying to avoid youth from it. Meanwhile, prohibiting the liquor company being the sponsor in sport, as Professor Gilmore(2007) said that the limitations should include alcohol sponsorship in sport as the alcohol was being advertised 24 hours a day.Besides,the contents of advertisement should be restricted, images like violence and potential crime should be forbidden as it is easy for young people doing the same things that shows on television. On the other hand, because of the boundedness of governments control, both public and private sectors have responsibilities to suspensor to set out limitations to restrict its promotion and sales through ads. For examples, clubs and music pubs should abolish the unlimited drinking for a certain time only with the intractable money, people who are too young should not be permitted into this occasion.Besides, the price should be increased to reduce the alcohol consumption. In addit ion, manufacturer should develop a new production line, as an alternative to replace alcohol. Conclusion Now, alcohol has abounded in UKs society, being consumed by both adults and youth, which forms an unbalanced condition between economy and health. The mass advertising appears on television or networks or other channels is the main selling way. Naturally, to control alcoholic advertising is becomingmore and more important in UK. But obviously, the actual effects that caused by governments policy is not big, so alcohol-related sector should play an increasing important part in controlling alcoholic advertising, then it must be more powerful and effectiveness.References Brown, K. (2007) National Alcohol Harm Reduction Strategy WWW Institute of Alcohol Studies. Available from http//www. ias. org. uk/resources/nighttime/policy/nahr. html Accessed 25/08/12 Clark, T.(2003) Drinks market UK, 2003. WWW Mintel Group Ltd. Available from http//www. mintel. com/drinksmarket Accessed 18/08/12 Department of HealthHuman Services(2001) Youth and Alcohol. USA Department of HealthHuman Services. Gilmore, I. (2007) Britains top compensate calls for total ban on alcohol advertising WWW Institute of Alcohol Studies. Available fromhttp//www. ias. org. uk/resources/publications/alcoholalert/alert200701/al200701_p10. html Accessed 27/08/12 Grube, J.(1971) Main alcoholic advertising expenditure on media Diagram. In Clark, T. (2003). Drinks market UK. London Mintel Group Ltd. Locke, T. (2011) Moderate alcohol drinking offers heart disease protection WWW Heart disease health centre. Available fromhttp//www. webmd. boots. com/heart-disease/ news show/20110222/moderate-alcohol-drinking-offers-heart-disease-protection Accessed 20/08/12 Meikle, J. (2011) Alcohol-related hospital admissions at record high. Guardian, 26th May, p,1.